Portfolio
Introduction &
CONTENT
C
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"Come on in... Throughout this website I have illustrated valuable experience and knowledge regarding the fashion industry as well as myself as a person."
ith a focus on fashion, Daniela experienced multiples areas within the industry.
She started her professional journey as a fashion designer for Private Label companies based in Brazil. During this time, she dealt with renowned houses such as Osklen, Totem, Billabong, Redley and Calvin Klein. Daniela was given the opportunity to intern for Private Labels whilst in Florence, Italy.
Subsequently, she took on the role as a fashion designer for national brands such as “Grupo Morena Rosa” and “Osmoze”.
In London, Daniela followed an unconventional path and worked in retail for some top luxury brands.
Driven by her curiosity towards the fashion business as a whole, retail seemed far from her main goal, but she took this opportunity to learn and transform the environment into her own lab inside the world’s biggest fashion labels.
In the last seven years, whilst living in London, Daniela worked for Valentino, Browns/Farfetch, Maison Margiela and CHANEL. She conquered her space in this competitive field by keeping knowledge,CRM and UPT as a base for excellent customer service.
During her time in London, Daniela had the opportunity to take a few courses at UAL/Central Saint Martins, being “Fashion and Sustainability” a key in influencing her creative and professional direction.
As a free spirit, after seven years living in London, she opted for a sabbatical leave in Bali where she took time away to travel and gain experience other cultures as the next career move. She started exploring the local brands, suppliers and the fashion in another dynamic of time and concepts. During this time, the unprecedented impact of
COVID-19 brought along many changes such as relocating back to Brazil.
Daniela decided to take this time to learn and improve her skills. With a determined mindset, she completed various courses such as “Circular Fashion: Design, Science and Value in a Sustainable Clothing Industry” at ArtEZ University of Arts, Netherlands; “Fashion and Sustainability: Understanding Luxury Fashion in a Changing World” at UAL London College of Fashion; “Buying & Merchandising” and “Digital Marketing” at BOF Education, “Entrepreneurship” at Harvard and "The Science of Happiness" at Berkeley University of California, among others.
When partnerships are established, the new starts to take shape. It is time to restart, make room for the future and find out what the next steps will be: a new beginning in fashion design, using all the valuable experience and knowledge acquired.
In the next pages you will find Daniela’s experience by year. Alternatively, a detailed description is also available in the “Long Story Short” section. In “The Book is On the Table”, you will find the list of courses Daniela has completed over the years. Furthermore, you can find out more about her personality in
“Let’s Talk About”.
Enjoy!
W
SKILLS
EY
K
“My experiences taught me how to be a fast learner and practical. I’m an excellent problem solver as I am always thinking ahead. I’m flexible when facing adverse situations and I can easily adapt to different activities. I’m result oriented and heavily committed to my goals.
I believe in the strength of teamwork and the junction of different point of views and experience add to a better result when it comes to bold projects. In all major tasks I’ve been involved with, or witnessed come to fruition, the contribution of many pairs of hands was what made it possible.”
Detail-oriented, Creative thinking, Innovative.
Adobe Illustrator and Photoshop,
Presentations, Ms office.
Good communication skills,
Idiomas: Portuguese, English
and Spanish
Responsable,
Organized,
Efficient.
International courses
in Fashion,Sustainability,
Buying & Merchandising.
Fashion Designer with
experience in retail,
outsourcing and dealing
with suppliers.
Networking.
Y
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BY
Y
EAR
Experience &
TIMELINE
Year by year, multiple experiences and a lot to tell.
All the companies in which Daniela worked and the work she developed in them are described below.
The focus of each period is highlighted. Click on + info for details and images.
2022
José Neves
2020 - 202...
BRAZIL
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Professional Training; courses,
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Project development in collaboration with national labels,
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Design consultancy in the following areas:
*Teamed on development of concept and mood boards for new collections as well as colour selection and prints for seasonal collections,
*Assisted product development from concept to final design,
*Participated in garment fittings,
*Creating logos, branding (packaging) and social media management,
*Assisted marketing campaign concepts, working with photographers and styling photoshoots.
2020
Bali
Brazil
2019
2017
2017-2016
VALENTINO
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Selected as a member of the RTW team for the opening of Valentino’s Flagship in London,
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Helped organise the opening of the new Valentino London Flagship,
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Worked for a week as part of the Valentino Montaigne Store team in Paris as well as Valentino Harrods’ team in London,
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Appointed as “Fur Specialist” for Old Bond Street Store and attended specialist training at both Valentino Accademia and their fur supplier in Milan, February 2017,
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Attended a special Ready-to-Wear training at Valentino Accademia, October 2016,
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Attended a one-week training at Valentino Accademia Milano to learn about the brand history and values, product and customer service, February 2016,
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Provided exceptional customer service experience, as well as demonstrated an excellent knowledge of merchandise and Valentino’s history,
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Assisted clients with fashion show pre-orders and special requests,
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Established and maintained strong relationships with customers,
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Developed and implemented sales strategy to acquire new customers,
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Worked alongside the Visual Merchandising team for new displays,
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Updated Valentino’s buying team providing feedback from customers/sales.
2018-2017
BROWNS/FARFETCH
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Sale Personal Stylist,
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Took part in the “Store of the Future” project,
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Worked alongside the CEO Holli Rogers for VIP costumers,
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Used CRM and UPT to boost sales,
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Ensured customer satisfaction through company tools,
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Provided high standard customer service, excellent product knowledge across all brands and product categories,
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Undertook personal delivery for VIP clients on special requests,
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Attended weekly sessions of product knowledge on Balenciaga, Chloe, Balmain, Calvin Klein, Alexander McQueen, Dolce &Gabbana, etc,
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Attended special training at Celine Head Office in Paris, November 2017,
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Attended special training at Chloe Head Office in London, January 2018.
2015
2016
2015-2014
MAISON MARGIELA
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Selected as part of the new sales team for the new MM6 Store London,
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Helped organise the opening of the MM6 London store on Conduit Street,
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Worked as well in the main Maison Margiela Store when needed,
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Attended special training covering the brand’s DNA, history, merchandise, segments, unique goods, visual merchandising and customer service,
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Demonstrated an excellent knowledge of the products,
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Worked directly with the head office visual merchandising team in Paris,
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Responsible for in store visual merchandising and biweekly window displays,
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Worked on the best sellers and slow sellers charts, updating the management team weekly,
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Translated new collection briefing material from the Paris head office into a presentation for the sales team.
2014
"Working on the shop floor transformed my creative vision. I believe every designer should and would benefit from the retail experience.
Having the opportunity to work for brands I’ve always admired and looked up to, and being immersed in their unique world was an unforgettable lesson."
2018
2019-2018
CHANEL
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Worked as part of the Ready-to-Wear team,
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Full sales training at CHANEL school,
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Sales training focused on seasonal launches limited editions and capsule collections,
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Bespoke costumer service,
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Cross sale, UPT, CRM, POS system sales,
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Established and maintained strong relationships with customers,
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Assisted clients with fashion show pre-orders and special requests,
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Worked alongside tailors, ensuring customer satisfaction and product excellence,
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Participated in CHANEL events with clients.
London
2013
In 2012, Daniela decided it was time for a big change in her life and moved to London. Having always been in the search for new challenges, knowledge, personal and professional growth, this next step was almost inevitable. London is where everything starts. It’s a city where great opportunity and people all over the world meet. This was Daniela’s chance to get to know and fully learn about perhaps one of the most challenges of the fashion industry: sales.
Daniela learned about representing a brand, understanding their goods and how well they sell and why. She grasped the importance of certain products, the harmony of the collection’s colour selection, the prints as well as the rules and possibilities within visual merchandising. She had the opportunity to witness the operation behind luxury brands, collections, training, customer service and their clientele’s requirements. Being inserted in the top labels worldwide, enabled Daniela to receive valuable information first-hand and be in touch with their staff, manufacturers, and renowned designers.
It was the beginning of an immersive laboratory, a new school, that would immensely add to her professional knowledge.
During this time, Daniela also provided fashion consultancy for small Brazilian labels through trend forecasting and product research.
Brazil
2012
2011
2012-2010
MORENA ROSA
SENIOR FASHION DESIGNER
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Coordinated the Jersey and multi product team comprised of assistants, graphic designers and assistant buyer,
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Researched and introduced seasonal collection concepts by creating mood boards, campaign inspiration, colour selection, trim development, exclusive prints, textile selection, etc,
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Took part in international inspirational trips,
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Responsible for the lab dips, garment fittings and pre-production sample approvals,
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Translated trends research into forward thinking commercial products,
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Responsible for designing the collection and developing the final product alongside the pattern making team,
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Developed and negotiated complementary accessories and knitwear along suppliers,
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Part of marketing decisions regarding seasonal lookbooks and campaigns,
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Attended weekly meetings with the sales team to discuss sales and customer feedback,
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Introduced and briefed sales team on new collections.
2010-2008
OSMOZE
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SENIOR FASHION DESIGNER
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Coordinated the Jersey, beachwear, sportswear and accessories design teams,
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Researched and introduced seasonal collection concepts by creating mood boards, campaign inspiration, colour selection, trim development, exclusive prints, textile selection, etc,
-
Responsible for the lab dips, garment fittings and pre-production sample approvals,
-
Translated trends research into forward thinking commercial products,
-
Responsible for designing the collection and developing the final product alongside the pattern making team,
-
Developed and negotiated complementary accessories beachwear and sportswear along suppliers,
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Part of marketing decisions regarding seasonal lookbooks and campaigns,
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Met with store managers on a weekly basis to discuss both sales and customer feedback,
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Introduced and briefed sales team on new collections.
2010
...2008
Daniela was born in Porto Alegre, RS-Brazil, in 1983. Even before she graduated from high school, she started attending fashion talks and events at local institutions. At the age of 17, she commenced her fashion design degree at UNIVALI, but after two semesters she departed to México for a year where she interned for company specialised in leather goods in the city of Cuernavaca.
Upon her return to Brazil, Daniela took technical courses in Fashion Design and product development at SENAI which catapulted her into the Private Label segment. During this time, Daniela dealt with renowned houses such as Osklen, Totem, Billabong, Redley, Calvin Klein, among others. She also had the opportunity to work on special projects with Sebrae-SC, where she learned how to design by reprocessing textile waste.
In 2007 Daniela was introduced to an Italian Private Label company which offered her an internship opportunity in Florence, Italy. During three months, she had the unique chance to work at the company as well to visit Pitti Uomo, Pitti Bimbo and Bread and Butter tradeshows.
While part of the “Gata Bakana” design team, Daniela showcased her creations on the runway of Teen Fashion Events in Sao Paulo, Brazil. She also attended Sao Paulo Fashion Week and other trend events numerous times.
